R.A.W images takes photographic narratives to create understanding and empathy when considering the less fortunate of our communities.
We post an image of a particular individual in need, accompanied by their personal story. The photograph gains social traction from being “liked” and “shared”.
We then invite corporates and individuals to sponsor the photograph where they make a donation of R1, R2, R5, or R10 per “like” or “share”.
At the end of the week, the sponsor makes a monetary donation to the amount of total “likes” and “shares” of the photo, which is given to Dare To Share who then purchase everyday necessary products to help improve the life of the beneficiary.
Images are watermarked with the sponsor company logo, thereby providing company exposure and brand awareness throughout social media platforms.